We had a talk about Ofsted. We were told to stay in college and not to go out filming when Ofsted were here. I personally thought this was extremely wrong as Ofsted need to see the college for who they really are. This upset me because I could have been one of the people that need to film in one of those days. (Keiran for example). Luckily this didn’t affect me but I still thought it was wrong.
Tuesday we did logos. I was happy with my group as I was with Ceri and Ethan. This is because they’re sensible and together we can get good work done. I’m really into advertising and brand and I took that on the induction course with the degree students a couple weeks ago.
The task for Tuesday morning was to get into groups of 3 or 4 and then get given a fake brand name. We then had to design our own logo for it and company values.
A Logo I designed for our company named “M.O.L.D” was this…
The splatter logo on the right of the page was my design. We wanted something to resemble a splat. Something slightly humorous but serious at the same time. This is purely because the name is MOLD and it doesn’t exactly sound like the most classy company name I’ve heard. With this in mind though, Ethan got up photoshop and started to edit a splat. The problem with this was the fact that it resembled the “Nickelodeon” logo quite a bit.
I was working on a slogan and meaning for our company ‘MOLD’. This is what I came up with.
We couldn’t quite agree on what to go for at first. But then we settled for “Media. Online. Link. Design.” We did this as it sounds really creative and we love how it flows so smoothly and feel others will appreciate this too. This is also because it’s not too long and so memorable.
The first company values that I chose for MOLD was to have the logo to feature blue as we’d want people to see the colour blue and think of ‘trust’. With trust, we promise to be punctual with every one of our clients and will never let them down. Plus the fact that we’re ‘dependent’, and ‘strong’. This is also because other massive companies use blue as their dominant colour in their logo like ‘Facebook’ and ‘HP’.
The second company value is to have the colour green in the logo. This is because we want to be as economical and as environmentally friendly as possible. As a company, we’re also proud to be part of the community and take part in fundraisers for charity. This is to not only just benefit us through advertising but to help the charities grow and benefit from the money we’ve helped raise for them.
The third company value is to be creative and imaginative. In an attempt to make this evident we’ve designed our logo with the text coloured in purple. We wanted this as people would see that and think we’re different and creative as we’re trying to make a statement.
After the hour was up, it was time for group crits for our companies. My group ‘MOLD‘, joined up with another online content producer group ‘ZEN’, along with ‘BY FRAME‘ an animation company.
In conclusion, our company values are;
•Growth and environmentally friendly
This is the PowerPoint Ceri and I made about our company MOLD.
I really enjoyed this task and it’s a good break this week from the stress of FMP with the editing and publishing constantly. I loved the relief as I haven’t done a task like this before and found I could then go back to working on my Final Major Project feeling refreshed. Since then I’ve managed to get much more detailed blog work done and have almost completed the behind the scenes of my production.
I managed to carry on with editing and evidence more on my blog. This is slowly assuring me that I have done enough.